The iGaming industry is huge, and it keeps on growing. This is a reason why some mainstream developers might consider shifting a bit to this industry. But what would make a game developer fully consider recreating its portfolio solely by offering online casino games? In the following article, we will look at the most important aspects of this question.
The first aspect that would make mainstream developers move to iGaming is its great financial potential. In the last two years, the iGaming industry grew on a large scale, and by the end of 2020, it was worth over 64 billion dollars, and the trajectory analysis says it might be worth twice as much by 2025.
Of course, there is a fact we can’t take lightly: the latest pandemic caused a surge in active online casino players, not just on the iGaming websites but also on the regular gaming market. This surge is slowing down, but the trajectory still shows that the growth won’t stop - it might only take a slower course.
To get a piece of this giant cake, the game developers have two options: either start making iGaming platforms or games or sell/rent the copyrights of some of their most famous games to casino game developers. The first option is slow and complex since they need to redirect some of their talents or create a new division and hire new people. It would certainly pay off in the long run, but the market is competitive, and settling requires quick action.
Also, they might need to apply for proper licences to offer their games to popular online casino sites and their players. On the other hand, franchising is much easier and more lucrative since it requires a good contract and a great development team. Wouldn’t it be easier for EA to sell the Battlefield or the FIFA franchise licences and then get a commission from the released games?
Place to Grow
Another aspect gaming developers might consider when reaching out for a new field is that the iGaming industry might be huge, but it still has room to grow! Just think about it: new slot machines are released monthly, and the players play them like there is no tomorrow! Why?
The first answer is that casino games are usually featured in bonus campaigns.
Developers have the skill and the chance to implement new game mechanics.
Developers can implement the latest technologies, like AR and VR.
If a developer has an idea, it can become the latest big slot machine online, and it still would bring the company the financial benefits it seeks. Technology is developing rapidly (and somewhat alarming), so games need to load faster in order to please players. That is why gaming and iGaming industries will always be among the first to respond to new developments in technology. The creation of the csgo economy leaded to the developing of many CS:GO gambling sites.
Marketing rules the world, and what would be better marketing for a new casino game than to have it featured on millions of screens in the form of a slot machine game or a scratch card? Game developer and publisher companies know this is a great way to have their franchise known and provide better exposure to it.
On the other hand, we have seen some nice games featuring characters from the series American Dad, The Avengers, and other now famous franchises. If even one percent of a million casino players decide to watch or buy the real thing, it would be a great financial injection for the company. At the same time, it also receives money for using its intellectual property.
Where iGaming develops
The huge iGaming industry hasn’t reached its peak yet, so we will see more of it in the future. Hopefully, we won’t have to deal with lockdowns or other restrictions soon, and we can enjoy our favourite games like Overwatch or Fortnite- casino games or video games - without any problem.